Wednesday, July 26, 2006

Motorola Announces Five New Products

Motorola have introduced the new MOTOKRZR and MOTORIZR handsets, along with their complementary Bluetooth headsets, the H601 and H800. Embodying Motorola’s design philosophy, the products are impressively narrow, contain a sliding form factor and integrate new advances in color, material and finish.

The MOTOKRZR meets and surpasses the MOTORAZR standard for slimness, with more than a centimeter shaved off its width. Showcasing a multi-dimensional, metallic gloss finish for visual depth, the MOTOKRZR exhibits subtle elegance through magnesium, polished chrome and hardened glass. The solid piece of glass on the front of the phone – a technological first for a large volume mobile – results in a high-gloss lustre balancing the velvet-like soft touch finish on the back.

Matching the sleek silhouette of MOTOKRZR, Motorola’s first GSM slider, the MOTORIZR handset diversifies the company’s product line-up – giving consumers the ability to slide rather than flip. Although the product showcases a new form, it remains true to Motorola’s design ethos with tactile, metallic and soft-touch finishes, a chemically-etched spun metal keypad and optional tattoo graphics.

Ron Garriques, President Mobile Devices at Motorola, says, “As we set one industry milestone, we’re instantly focused on delivering the next. With MOTOKRZR and MOTORIZR we’ve achieved a new combination of thin and rich – honoring our commitment to design while adding new form factors and additional features.”

Available in both GSM and CDMA, the MOTOKRZR will be available globally during the second half of 2006, regardless of their network preference. The GSM MOTOKRZR features a high resolution 2.0 megapixel camera, stereo Bluetooth audio, an updated phone directory and new messaging applications. While both versions offer integrated music players and expandable memory up to 1GB, the CDMA MOTOKRZR beats to a slightly different drum boasting touch-sensitive music controls, advanced EVDO data services* and location-based services capabilities.

Merging an innovative slider design with an impressive feature set which is accessible either opened or closed, the MOTORIZR offers intuitive functionality. This slider optimizes on-the-go imaging with its expansive landscape display, 2.0 megapixel camera and programmed point-and-shoot keys. The built-in music player supports a variety of formats and its video capabilities complete this dynamic package.

Motorola H601 and H800
Reflecting the new handsets look and feel, the Motorola H601 and H800 Bluetooth headsets bring advancements in talk time, sound clarity, upgraded finishes and laser-etched graphics. Influenced by MOTOKRZR, the Motorola H601 is sleek and functional, offering optimal comfort. The Motorola H800 debuts with a unique sliding mechanism replicating the MOTORIZR. Both offerings exemplify how Motorola extends its design philosophy across its entire portfolio.

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