The LG Chocolate phone, which was launched in Korea last November, has already sold over 300,000 units in 3 months and won two European design awards (iF Design Award and Red dot Design Award for its unique styling and user interface).
Its popularity among celebrities and socialites has led to the handset claiming over 7% of the total handset market in Korea, arguably the world’s most competitive marketplace for mobile communications.
“At LG, we firmly believe that technology is nothing without design,” said Mike Sidwell, Director GSM Sales and Marketing of LG Electronics.
“We strive to make all our products look great, and with our Black Label Series we have raised the bar in terms of style and technological innovation. As the world’s first phone features touch keypad, the LG Chocolate phone breaks the mould in how handsets look and feel without compromising on functionality.”
This newly launched version of the LG Chocolate phone will be tailored to suit the South African market and therefore differ slightly from the one launched in Korea.