"Stop Me" by the Anglo-Italian dance group Planet Funk is to make a bit of music history when it becomes the first single in Britain to be distributed solely by mobile phone.
British cellphone operator 3, a wholly owned unit of Hong Kong's Hutchison Whampoa group that runs the biggest 3G network in Europe, said it will offer the single to its customers on May 8.
"Mobile is a great way to reach impulsive consumers who want to buy and listen to music wherever they are," said 3's marketing director Graeme Oxby, noting that 3's audio sales now account for 3.7 percent of the singles chart.
It will cost 99 pence (70 euro cents, 57 US cents) to download "Stop Me".
Last week "Crazy" by Gnarls Barkley became the first single to hit number one in the British charts as a download only.