REWARDS FOR LOYAL VODACOM CUSTOMERS

Vodacom is rewarding its loyal Prepaid customers by introducing Vodacom Talking Points - a loyalty awards system whereby recharge points can be accumulated to exchange for call discounts, SMS bundles and free cellphones.

"As of January this year Vodacom's South African customer base comprised of more than 15.8 million prepaid customers, reflecting an increase of 12.2% since 30 September 2005. This kind of growth rate was made possible by our Prepaid customers' loyalty and with Vodacom Talking Points, we are saying thank you to all these customers", says Shameel Joosub, Managing Director of Vodacom South Africa.

Every time customers recharge with Vodacom's Prepaid recharge vouchers, they earn Vodacom Talking Points. Customers have been earning Vodacom Talking Points since 1 November 2005 and can find out how many Vodacom Talking Points they've earned by calling 082 2411 082 (free from a Vodacom cellphone) or by registering online at www.vodacom.co.za. Customers will be able to exchange Vodacom Talking Point for rewards from 5 March 2006 onwards.

Another way Vodacom is rewarding its customers, including Contract, TopUp and Prepaid customers, is with the Yebo Millionaires competition. The Yebo Millionaires competition rewards customers with a chance to win up to R1 million a week and to win prizes such as R500 000 in cash, a Ford Focus car or recharge vouchers. Vodacom customers receive two free SMSs per week to send any 9 letters of the alphabet to 32082, the Yebo Millionaires SMS line. During the TV show, the winning letters will be announced and the customer who has a 9 letter match can win R1 million.

Vodacom Talking Points can accumulate for a period of 18 months in monthly buckets similar to Free Bundled Minutes. Any Talking Points that are older than 18 months and that have not been exchanged for free rewards will be forfeited.

"To become a Vodacom Prepaid customer, customers can buy any one of the Vodacom Prepaid starter packs at various participating outlets and start recharging as soon as possible," Joosub says.