Tuesday, June 06, 2006

If ya wanna wear your iPOD out...

Koyono Updates Line of iPod Clothing

By jlewin

Koyono has introduced new Made for iPod clothing to their line of items for Spring and Summer 2006.

The new additions to the BlackCoat line of outerwear, named Work,
Sport, and Surf, each include ElekTex, a smart fabric technology from
Eleksen Group that has been integrated into the lapels as iPod control
pads. This allows you to leave an iPod tucked away inside a
specially-designed pocket while giving you full control over all
aspects of the iPod, including volume, track changes, and even the
power switch. Each of the four new jackets includes advanced water
protection and pocketing for commuting or travel.


"Adding the ElekTex controls to this line creates what I call Wah-Wah Fashion,"
said Koyono President, Jay Yoo. "Just like Jimi Hendrix used the
Wah-Wah pedal to finesse his tone, you can use the controls to finesse
your environment. Every situation can now have the perfect soundtrack."

Experience Officer, Jim Haviland adds, "Our customers are looking for
ways to better integrate work and play, clothing and technology,
without either defining them. These new hybrid forms that Jay has
created really accomplish that."

The new line includes the following pieces:

BlackCoat Surf Edition offers the benefits of
outerwear but in a shape and weight that can be worn all through the
summer. Worn over a t-shirt or tank, Surf gives you a place to stow
belongings you would otherwise have to drop in a bag. $199 USD Retail

BlackCoat Sport adds sporting cred to the staid
sport coat form. Made from Nextec Flathead nylon with Epic
waterproofing technology, this hybrid sport coat - overcoat is light
enough to wear all day and cut with enough industrial elegance to be
tucked away in a bag. $299 USD Retail

BlackCoat Work is a hybrid between the classic jean
jacket and a sport coat and is made from lightweight stretch cotton
with Nano water repellant technology. $245 USD Retail

BlackCoat Work Premiere Edition is the same cut as
BlackCoat Work but made from waterproof, breathable Nextec Flathead
nylon with Epic waterproofing technology. $275 USD Retail

These coats are available now through koyono.com
and will be available this month from, Amazon.com, PopXpress in the UK,
iStuff in Italy and coolestshop.com. Additional retail availability
announcements are expected this month.

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