Friday, January 06, 2006

Intel unveils processor to run PC as a media centre

World computer chip leader Intel unveiled on Thursday a new processor designed to turn a personal computer into a living room multimedia centre.

Intel's dual-core Viiv processor will be installed in PCs by leading producers including Dell, Sony, LG and Acer, "from today and in the coming weeks," Intel chief executive Paul Otellini announced at the International Consumer Electronics Show in Las Vegas.

A Viiv-equipped computer will function as "a media centre in the living room" offering a simple, faster and smoother way for users to access and store online content for watching or listening through other connected devices, Otellini said.

Intel also announced new ventures with other major electronics producers, including Microsoft and online content vendors "to give a richer content experience".

Content partners include NBC television's sports division -- which will be broadcasting the winter Olympics -- internet portal AOL, and Indian film distributor Eros Entertainment.

Intel has also formed Clickstar, together with actor Morgan Freeman's production company Revelations Entertainment, to market premium movies and other programmes over the internet.

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