Friday, February 08, 2008

Nashua Mobile kicks off campaign to beat 'Internet-lessness'

Nashua Mobile has launched a new brand campaign that aims to cure the common condition of ‘Internet-lessness’ in South Africa.

The company defines ‘Internet-lessness’ as an absence of a connection to the Internet resulting from perceived high costs and/or a lack of knowledge of the benefits to be derived from being connected to the Internet.

Says Doug Mattheus, marketing director at Nashua Mobile: "Millions of South Africans are suffering from the condition of ‘Internet-lessness’, and most are unaware of how cost effective and easy it is to cure their condition. Our aim with this campaign is to help people understand how they can get connected quickly and affordably, and which personal and professional benefits they can enjoy by going online.

“We also want to increase awareness of Nashua Mobile's evolution from a leading cellular service provider into a telecommunications service provider that offers a full range of Internet and cellular products and services to its customers,” says Mattheus.

Nashua Mobile offers cures for Internet-lessness from as little as R49 a month. The company offers the widest range of Internet, data and broadband solutions available from a single point in South Africa, including a full portfolio of Internet access offerings including fixed-line ADSL powered by Telkom and Verizon; wireless Broadband from iBurst and Sentech; and, of course, cellular technologies (such as GPRS, EDGE, 3G and HSDPA) from Vodacom, MTN and Cell C.

Nashua Mobile also offers web site design, website and/or email hosting, e-commerce, anti-virus, mobile personal information management, anti-spam and systems integration solutions.

The ‘Internet-lessness’ campaign will highlight the features and benefits of a range of these solutions, educate people about how going online can improve their lives, and help consumers to make the right choices from the many Internet offerings on the market.

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