Monday, February 12, 2007

LG demonstrates next-generation mobile technologies at 3GSM World Congress

LG Electronics today announced the unveiling of its latest products and future technologies which will take place at the 3GSM World Congress 2007, in Barcelona, Spain, from 12 to 15 February 2007.

One of the main highlights of this congress will be the launch of LG’s second model in the premium “Black Label” series, which will be made known to the consumer as the LG “Shine” phone. The “Shine” will initially be launched in Europe and is expected to arrive in South Africa during May this year.

This range of striking new mobile phones with revolutionary technical features and luxurious designs will be launched under their theme “Born to Shine: the shining moments in your life.”

“In 2006, LG established its reputation in the world market with the Chocolate phone,” said Mr. K.W. Kim, President of LG Electronics – Middle East and Africa. “The European market is experiencing rapid growth in the demand for products with the latest technology and trendy designs, making it a vital market for mobile phone manufacturers around the world”.

“LG will make take a huge leap forward as its premium brand in the mobile industry will be the star of this event. We will introduce some of the most advanced technology that LG has employed to date in order to showcase these masterpiece handsets,” he added. “The models demonstrate how we continue to innovate across our range of products and in so doing, cultivate an unsurpassed customer experience.”

LG’s booth will feature the stunning new “Shine” handset, embodied in exquisite real-metal with a mirrored style. This new phone is the second installment of its premium Black Label series, and has been predicted another bestseller, as was the case last year with the Chocolate phone.

LG and Nortel will also demonstrate long term evolution (LTE), an almost-4G technology, which features data-transfers at twice the speed of HSDPA.

LG will display its second commercialised HSDPA phone and showcase its HSPA (HSDPA, HSUPA), WiMAX and mobile broadcasting (DVB-H, MediaFLO and DMB) during this event in Spain.

The 3GSM World Congress is the world's largest exhibition for the mobile industry, featuring mobile operators, vendors and content owners from across the world. Last year, the event hosted over 50,000 people who attended this unique experience.

LG’s booth is located at Hall 8, 3GSM World Congress in Fira de Barcelona, Spain.

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