Saturday, September 30, 2006


Xbox 360™, the new generation entertainment and gaming system from Microsoft®, is now available in South Africa at leading retail stores. Xbox 360 was unveiled at midnight at rAGE, the gaming and entertainment Expo held at the Coca Cola Dome in Northgate. Local celebrities, Microsoft EMEA representatives and media were amongst the 360 VIP guests that attended the launch event.

“The initial reaction of the South African public has been overwhelmingly positive,” said Cindy White, Xbox Group Marketing Manager. “Hundreds of local gaming enthusiasts were queuing from late yesterday afternoon to be the first to purchase their very own Xbox at leading local retailers, some of which stayed open until after midnight for its launch on September 29.”

“Xbox 360 leads interactive entertainment, and has brought the industry’s best entertainment experiences, storytellers, franchises, and the most-anticipated IP to the platform. We’re offering something for every interest, budget and age,” added White.

”With Xbox 360, gamers can enjoy high-resolution gaming experiences, best-quality DVD capability, and great media features such as the ability to stream video, music and photos from a PC to the living room,” said White. “But perhaps the most important thing we are offering is choice – it’s at the heart of what we offer gamers this generation, and we enable consumers to have the gaming and entertainment experiences they want to have.”

“The white, green and grey console has a high attraction factor and is a great fashion accessory for any living room. The movie-quality, high-definition graphics and spine-tingling surround sound makes this a must-have purchase for those seeking an extreme gaming experience,” she added.

“More than 50 gaming titles are available for Xbox 360 to meet all tastes and age groups. The most popular gaming titles will be available at launch and in the coming weeks and months, including Project Gotham Racing 3, Kameo and Perfect Dark Zero, Gears of War, Crackdown, Viva Pinata and Forza 2.”

“We have worked closely with our partners to ensure Xbox 360 and the Xbox 360 Core System offer great value to consumers, whether they are recreational players or serious gamers,” she concluded.

The Xbox 360 is available at all major retailers including CNA, BT games, Reggies, Toys R Us, Makro, Look and Listen and Incredible Connection at an estimated retail price of between R2 699 for the core system and R3 699 for the Xbox 360. Xbox 360 titles carry an estimated retail price from R199 to R550.

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