Friday, November 25, 2005

Exactmobile signs Just Jinger in exclusive content deal

Exactmobile has signed a year long exclusive mobile content deal with South African rock band, Just Jinger in a ground breaking deal.

David Oosthuizen, Exactmobile’s Director of Operations, says the agreement is unique not only because it’s the band’s first mobile content deal, but because it is the first time a single is being released as a mobile download before it is made available elsewhere.

“The band is currently in the recording studio recording their 1st International album and has chosen to release “Steady” as an exclusive Exactmobile true tone download,” Oosthuizen says.

Karl Hegelmann, Just Jinger tour manager, says the true tone version of “Steady” was taken from a live recording performed at the Viper Room in Hollywood. The venue has hosted past performances from the likes of Stone Temple Pilots, Bruce Springsteen, Oasis, Counting Crows and Lenny Kravitz, which gives an indication of the exposure Just Jinger have had in Los Angeles flying the flag high for South African music.

“We decided to team up with Exactmobile and make exclusive mobile content available for fans to download in order to help promote the band’s December tour and extend the band’s connection to its fans. It’s the first time the band has ever done something like this before and we chose Exactmobile after seeing the success of their catalogue in the market.

“Together with Exactmobile, we’ve come up with some exciting concepts including two competitions and a SMS service to help determine the band’s set list during the December tour,” he says.

Oosthuizen says that by SMSing JJ and the song title to the number to 32545 (R1/SMS), fans can let the band know which songs they want to hear at the concerts over and above the news songs they will be performing. Expected favourites include ‘Shallow Waters’, ‘Father and Father’ and ‘Safer’.

“The first competition will give four people the chance to spend a day on tour with the band and be a VIP at either their Johannesburg or Cape Town concerts. The second competition gives fans the opportunity to win personalized and autographed Just Jinger Merchandise,” he says.

Hegelmann says the day with the band will give the competition winners the chance to meet Art, Brent, Denholm and Simon as the mad, funny, naughty down to earth guys that they are.

“The two lucky winners will be picked up from their homes and spend a day on tour with the band, attend the sound check and see exactly what goes into making a live performance possible and will have exclusive VIP status for the concert,” Hegelmann says.

The other prize will include autographed t-shirts, CDs and framed equipment (including drumsticks, a set list and guitar strings) used by the band on the Dec 2005 tour, he adds.

The tour dates and venues will be finalised in the first week of December and will be posted on the gig guide available on the Just Jinger website.

Hegelmann says the band will play at a host of venues in Johannesburg, including Due East in Boksburg and Firkins in Centurion, as well as a number of coastal venues including the highlight of the tour, Dunes in Houtbay, Cape Town. The band will see the New Year in with a performance in St Francis Bay.

And when the new album comes out due for April 2006, Oosthuizen says all the mobile content will be exclusive to Exactmobile including the other true tones from the new album.

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