Friday, November 10, 2006

XBox Supports SA Music

Xbox 360, the new generation entertainment and gaming system from Microsoft, has announced that it will be sponsoring the Go! Summer Tour this December.

The month long Summer holiday circuit, features the best music talent South Africa has to offer and will visit most of the holiday destinations between Durban and Cape Town from the 15th to 31st December.

Nine bands will be on tour with three separate legs. The bands include the Parlatones, Prime Circle, Wonderboom, The Finkelstiens, Scarlet Box, Evolver, Fevertree, Bloodmoney and Driverlane. This tour also marks the return of the legendary South African band, The Springbok N*de Girls.

Cindy White, Xbox Group Marketing Manager said that Xbox will be joining the SA music tour and will add to the entertainment experience by providing concert goers with the Xbox 360 high definition gaming experience.

“We will be placing gaming kiosks at all the tour venues and will have a chill area where concert goers can play their favourite Xbox games. With more than 100 titles on offer by Christmas, gamers will have a wide variety of titles to choose from. The most popular gaming titles include Project Gotham Racing 3, Kameo and Perfect Dark Zero. Gears of War and Viva Pinata will be launched in November and December respectively and Crackdown and Forza 2 will be available early in the New Year.”

“We are really excited to be sponsoring the best music talent that South Africa has to offer. It is an extension of our global Xbox marketing strategy to support local music talent and we are currently also investigating international opportunities for young upcoming music talent,” she explained.

The Xbox 360 is available at all major retailers including CNA, BT games, Reggies, Toys R Us, Makro, Look and Listen and Incredible Connection at an estimated retail price of between R2 699 and R3 699. The games range in price from R199 to R550.

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