Thursday, December 07, 2006

LG Mobile Phones get new Lenses

LG Electronics (LG) has signed a contract for technical co-operation with Germany’s Schneider-Kreuznach, well-known for the world’s highest quality camera lenses.

This is the first partnership of Schneider-Kreuznach with a mobile phone company, and solidifies LG’s expertise in the camera phone space. LG’s upcoming handset, “Shine,” will be the first camera phone equipped with a certified Schneider-Kreuznach lens and will be launched in South Africa early 2007.

“Today’s mobile phone consumer demands high-quality camera functions as part of a handset’s multimedia features,” said Kevin Lee, GSM Product Manager, LG South Africa. “With Schneider-Kreuznach’s technical expertise, LG will introduce more premier handset models, bolstering LG’s position in the high-end mobile phone market.”

“With our support, LG will be able to provide the most advanced camera phones to its abundance of multimedia-conscious consumers,” said Schneider-Kreuznach CEO, Dr. Josef Staub.

To mark the beginning of this partnership, Skott Ahn and Dr. Josef Staub participated in a signing ceremony at LG Electronics Mobile Handset R&D Centre in Seoul earlier this year. The agreement between the two companies includes joint branding, technical certification and collaborative technical development.

According to IC Insight, a leading market research company, the global camera phone market will reach 910 million units by 2010. The company expects dramatic growth of the camera phone segment, and forecasts that camera phones will comprise 54 percent of the market by 2006, 68 percent by 2008 and 75 percent by 2009.

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