Augmented Reality?

I have no idea who came up with this little technology speak.

From Wikipedia....

"Augmented Reality" : a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

Huh? Are you as confused as I am?

You can see more in this video. It is the use of this new techno speak with the launch of the new Eminem album.

On a side note, I love the new Eminem album. 

Eminem Augmented Reality Screencast from Outside Line on Vimeo.